AI Optimization
How businesses get found, cited and recommended by AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews. Strategy, tactics and lessons from the field.
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AI Search in Northwest Arkansas: A Local Playbook
Northwest Arkansas is one of the fastest-growing U.S. metros, and newcomers are asking AI who to trust. Here’s how local AI search works and…
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Twenty years of SEO sponsor booths, and what they predict for AEO
I traced 1,317 companies that sponsored SMX, SES, Pubcon, BrightonSEO, MozCon, SEO Week and SearchLove from 2006 to 2026. The pattern of who consolidated,…
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Publish Your Prices: Pricing Is Now a Local AI Search Signal
Google now lets searchers ask AI to call local businesses and collect quotes. Here’s how to make your pricing easy for machines to find…
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Go Deep, Not Wide: Winning the Long Tail in Local AEO
Hyper-specific queries return more random, and more winnable, AI results. Here’s how independents can use that without spinning up a page farm.
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“Plumber Near Me” Now Has Two Rulebooks: Google vs AI Answer Engines
Google’s local pack and AI answer engines both return a shortlist for the same query, but they rank on different rules. Here’s what changed…
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Most “Reddit Strategies” Are Garbage: Reddit and YouTube for AI Search
Everyone at BrightonSEO agreed Reddit and YouTube matter for AI search. Almost nobody had a real strategy. What a legitimate approach looks like.
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Citation Building Is the New Blogger Outreach (And That’s Not a Compliment)
The BrightonSEO expo floor was packed with AI visibility tools and link builders rebranded as citation builders. Why citation decay makes buying AI mentions…
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The Junior AEO Problem Nobody Wants to Talk About
Agencies are struggling to level up junior and mid-level AEO staff, and clients feel it. Why I think AEO teams should be senior-only.
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I Don’t Read Your AI-Generated Site Audit (And Neither Do Your Prospects)
AI makes SEO and AEO audits fast to produce, but without business context they fall flat and get ignored. Why human review is worth…
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“We Delivered 60 Articles” Won’t Get You Renewed: The AI Search Attribution Problem
At BrightonSEO’s Heads of SEO roundtable, AI search attribution was the industry’s biggest unsolved problem. Why deliverables-only reporting is a dead end, and what…
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BrightonSEO 2026 Takeaways: What SEO Agency Leaders Are Actually Worried About
What I heard at BrightonSEO 2026: nobody has AI search attribution figured out, AI audits fall flat, junior AEO talent is struggling, and Europe…
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What Surprised Me About AI Search in Europe: Notes from BrightonSEO
Fewer ChatGPT ads users, regulation on everyone’s mind, and cultural lines on who works with whom. An American’s notes on Europe’s AI search scene…
Explore the library
Start here
Our most useful long-form guides and research.
- The CPG GEO & AEO Guide (2026)How brands get named by ChatGPT, AI Mode and shopping agents
- AI Search in Northwest ArkansasA local playbook for NWA businesses
- The Comprehensive Checklist for AI OptimizationA framework for AI search readiness
- Northwest Arkansas AI Readiness PlanOur 2026 regional research update
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Local AEO for Arkansas, Oklahoma, Texas and Kansas City.
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