SEO
Search engine optimization fundamentals that still drive visibility in Google and in AI search, from technical SEO and content to local search and reporting.
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Build Your First Agentic Eval With the RISE Framework
A practical walkthrough of Jeremy MacDonald’s keyword-research example: one generation prompt, one grading prompt, both built on Role, Inputs, Context, Constraints and Examples.
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AI Shopping and CPG: Why Your Product Data Is Your Pitch
Walmart’s Sparky, ChatGPT and Amazon’s Rufus are shaping what shoppers buy. How CPG brands and retail sellers can make their products easy for AI…
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Free AEO RFP Template (Plus the Questions I’d Actually Ask)
A free AEO RFP template you can download as a Word doc, plus the handful of questions I think tell you the most about…
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Tracking AI Search Isn’t a Strategy: The Local Playbook
An AI visibility report tells you what happened, not what to do. How local businesses can turn tracking data into a plan: observe, diagnose,…
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Twenty years of SEO sponsor booths, and what they predict for AEO
I traced 1,317 companies that sponsored SMX, SES, Pubcon, BrightonSEO, MozCon, SEO Week and SearchLove from 2006 to 2026. The pattern of who consolidated,…
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Publish Your Prices: Pricing Is Now a Local AI Search Signal
Google now lets searchers ask AI to call local businesses and collect quotes. Here’s how to make your pricing easy for machines to find…
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Go Deep, Not Wide: Winning the Long Tail in Local AEO
Hyper-specific queries return more random, and more winnable, AI results. Here’s how independents can use that without spinning up a page farm.
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“Plumber Near Me” Now Has Two Rulebooks: Google vs AI Answer Engines
Google’s local pack and AI answer engines both return a shortlist for the same query, but they rank on different rules. Here’s what changed…
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Citation Building Is the New Blogger Outreach (And That’s Not a Compliment)
The BrightonSEO expo floor was packed with AI visibility tools and link builders rebranded as citation builders. Why citation decay makes buying AI mentions…
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I Don’t Read Your AI-Generated Site Audit (And Neither Do Your Prospects)
AI makes SEO and AEO audits fast to produce, but without business context they fall flat and get ignored. Why human review is worth…
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“We Delivered 60 Articles” Won’t Get You Renewed: The AI Search Attribution Problem
At BrightonSEO’s Heads of SEO roundtable, AI search attribution was the industry’s biggest unsolved problem. Why deliverables-only reporting is a dead end, and what…
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BrightonSEO 2026 Takeaways: What SEO Agency Leaders Are Actually Worried About
What I heard at BrightonSEO 2026: nobody has AI search attribution figured out, AI audits fall flat, junior AEO talent is struggling, and Europe…
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Our most useful long-form guides and research.
- The CPG GEO & AEO Guide (2026)How brands get named by ChatGPT, AI Mode and shopping agents
- AI Search in Northwest ArkansasA local playbook for NWA businesses
- The Comprehensive Checklist for AI OptimizationA framework for AI search readiness
- Northwest Arkansas AI Readiness PlanOur 2026 regional research update
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Straight answers about AEO, GEO and pricing.
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