AI Optimization
How businesses get found, cited and recommended by AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews. Strategy, tactics and lessons from the field.
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The Rise of the Marketing Engineer
When the work becomes building systems that do the work, marketing roles change. Jeremy MacDonald’s marketing engineer idea, and the 61,000-signal insights tool he…
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Who Grades the Grader? Making LLM-as-a-Judge Evals Trustworthy
Using AI to grade AI scales your quality checks, but only if the grader itself is checked. Known biases, a calibration workflow and a…
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Close the Loop: Build an AI Skill That Teaches Itself
Grading is only half the value. Feeding low-scoring outputs back into the original brief turns a one-off prompt into something that improves each run,…
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Build Your First Agentic Eval With the RISE Framework
A practical walkthrough of Jeremy MacDonald’s keyword-research example: one generation prompt, one grading prompt, both built on Role, Inputs, Context, Constraints and Examples.
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Cheaper, Better, Revolutionary: Don’t Stop at Faster With AI
Most teams use AI to do the same work faster. Jeremy MacDonald argues the real opportunity is work that wasn’t possible before, and that…
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Finding Failure Is Success: What a Moon Rocket Teaches AI Teams
NASA flew a rocket around the Moon with no crew, just to test it. Jeremy MacDonald’s BrightonSEO talk used it to explain why AI…
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AI Shopping and CPG: Why Your Product Data Is Your Pitch
Walmart’s Sparky, ChatGPT and Amazon’s Rufus are shaping what shoppers buy. How CPG brands and retail sellers can make their products easy for AI…
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ChatGPT Ads Are Open to Local Businesses, but the Location Targeting Isn’t There Yet
ChatGPT ads are opening to small and local businesses. A real example from my BrightonSEO talk shows why geo-targeting in AI answers still needs…
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Free AEO RFP Template (Plus the Questions I’d Actually Ask)
A free AEO RFP template you can download as a Word doc, plus the handful of questions I think tell you the most about…
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Tracking AI Search Isn’t a Strategy: The Local Playbook
An AI visibility report tells you what happened, not what to do. How local businesses can turn tracking data into a plan: observe, diagnose,…
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A Field Guide to Black-Hat GEO (and Why It’s a Bad Bet)
Hidden text, prompt poisoning, fake threads and negative GEO are all being tried on AI search. A look at what the evidence shows, and…
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Reddit and Local AEO: Earn It, Don’t Farm It
Reddit is one of the most-cited sources in AI answers, which is exactly why it’s being farmed. Here’s what’s happening and how local businesses…
Explore the library
Start here
Our most useful long-form guides and research.
- The CPG GEO & AEO Guide (2026)How brands get named by ChatGPT, AI Mode and shopping agents
- AI Search in Northwest ArkansasA local playbook for NWA businesses
- The Comprehensive Checklist for AI OptimizationA framework for AI search readiness
- Northwest Arkansas AI Readiness PlanOur 2026 regional research update
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