GEO
Generative engine optimization (GEO) and answer engine optimization (AEO): how AI search engines choose which businesses to name, and how to become one of them.
-
How People Are Making Christmas Lists With AI (and How the Agents Pick What Makes the List)
This is the first Christmas where a lot of gift lists start in a chat window. What people are actually asking AI to do,…
-
When AI Makes Output Cheap, Testing Becomes the Job: Evals for Local AEO
Agentic evaluation isn’t just for keyword research. Five evals a local AEO team can run on service pages, pricing, review requests, Reddit replies and…
-
AI Shopping and CPG: Why Your Product Data Is Your Pitch
Walmart’s Sparky, ChatGPT and Amazon’s Rufus are shaping what shoppers buy. How CPG brands and retail sellers can make their products easy for AI…
-
ChatGPT Ads Are Open to Local Businesses, but the Location Targeting Isn’t There Yet
ChatGPT ads are opening to small and local businesses. A real example from my BrightonSEO talk shows why geo-targeting in AI answers still needs…
-
Free AEO RFP Template (Plus the Questions I’d Actually Ask)
A free AEO RFP template you can download as a Word doc, plus the handful of questions I think tell you the most about…
-
Tracking AI Search Isn’t a Strategy: The Local Playbook
An AI visibility report tells you what happened, not what to do. How local businesses can turn tracking data into a plan: observe, diagnose,…
-
A Field Guide to Black-Hat GEO (and Why It’s a Bad Bet)
Hidden text, prompt poisoning, fake threads and negative GEO are all being tried on AI search. A look at what the evidence shows, and…
-
Reddit and Local AEO: Earn It, Don’t Farm It
Reddit is one of the most-cited sources in AI answers, which is exactly why it’s being farmed. Here’s what’s happening and how local businesses…
-
AI Search in Northwest Arkansas: A Local Playbook
Northwest Arkansas is one of the fastest-growing U.S. metros, and newcomers are asking AI who to trust. Here’s how local AI search works and…
-
Publish Your Prices: Pricing Is Now a Local AI Search Signal
Google now lets searchers ask AI to call local businesses and collect quotes. Here’s how to make your pricing easy for machines to find…
-
Go Deep, Not Wide: Winning the Long Tail in Local AEO
Hyper-specific queries return more random, and more winnable, AI results. Here’s how independents can use that without spinning up a page farm.
-
“Plumber Near Me” Now Has Two Rulebooks: Google vs AI Answer Engines
Google’s local pack and AI answer engines both return a shortlist for the same query, but they rank on different rules. Here’s what changed…
Explore the library
Start here
Our most useful long-form guides and research.
- The CPG GEO & AEO Guide (2026)How brands get named by ChatGPT, AI Mode and shopping agents
- AI Search in Northwest ArkansasA local playbook for NWA businesses
- The Comprehensive Checklist for AI OptimizationA framework for AI search readiness
- Northwest Arkansas AI Readiness PlanOur 2026 regional research update
Browse by topic
Every article, organized by what you want to learn.
AEO services
See how we get businesses recommended by AI.
Service areas
Local AEO for Arkansas, Oklahoma, Texas and Kansas City.
FAQ
Straight answers about AEO, GEO and pricing.
Free AI visibility check
Find out what AI says about your business.
Want to know what AI says about your business?
We’ll check how ChatGPT, Perplexity, Gemini and Google’s AI answer your customers’ questions, and show you what to fix first.